Eastern Divide Ultra logo
I spent some time today working on the Eastern Divide Ultra logo. I didn’t get much information about the race initially other than 1.) it is a 50 kilometer race from The Cascades to Mountain Lake and 2.) there are ferns growing along the trail. Needless to say it was difficult to create a logo for this event because I didn’t have much information to work with.
Sometime clients don’t appreciate what’s involved with creating a logo, they just want to drop the job off and expect you to make magic happen. This approach is like taking diet pills to lose weight rather than monitoring the food you eat and exercising. While I’m a talented guy and capable of whipping something up that resembles a logo, if my client(s) would just talk to me a bit more I’m confident that I could produce something amazing and I’d be more enthusiastic about working on their projects. When you work with a graphic designer take a moment to talk to them about your project, your goals, and your audience. A conversation like this will help you create a healthy, enjoyable and sustainable designer/client relationship.